The Course: The Art of Live Events

A step-by-step course to help you become a confident Promoter Rep and live event professional. This isn’t just about logistics, it’s about creating space for artists to thrive. About becoming the calm in the chaos. And about finding your place in a creative, fast-paced, people-powered industry. Whether you're curious about artist support, event planning, or just want to finally do work that energizes you, this course is your blueprint.

  • 10 modules

  • 38 lessons

  • Downloadable PDFs + Slideshows + Tutorials

  • Real Industry Tools + Assignments

What You'll Learn

Learn how to advance a show from start to finish by handling technical and hospitality riders, coordinating backstage needs, managing transportation logistics and basic immigration requirements, overseeing contracts and show settlements, and communicating clearly, calmly, and confidently every step of the way.

Free Resources

Friendly reminder: You don’t need to figure it all out on your own. This isn’t just theory; it’s your first real step toward building a career in live events. We’ve put together a range of free resources to help you explore your options, build confidence, and start showing up like a pro, even before landing your first gig. Head over to our Free Resources page for downloadable guides, checklists, and tips you can start using today. One of our most popular free tools is Backstage Pass, a 30-minute video masterclass that gives you an insider’s look at one of the most in-demand entry points in live music: the Promoter Rep role. This behind-the-scenes job connects you directly with artists, crews, and key decision-makers, and helps keep shows running smoothly. In the class, you’ll learn what Promoter Reps actually do, why they’re essential, and how to build your reputation so you get hired again and again. You’ll also get practical tips on backstage etiquette, navigating different types of events (from concerts and festivals to corporate shows), understanding the key differences between DJ and band setups, and learning smart scheduling strategies that keep you calm and organized. To support you along the way, you’ll receive a free 7-page quick-start guide with real industry advice and instant access to the full masterclass video, led by our Program Director Stephanie Gerich, who brings 15+ years of hands-on experience in the field. There’s no gatekeeping here, just honest, helpful tools to help you take your first steps into the live music world with confidence. Whether you dive into the guide today or bookmark it for later, just know this: your journey starts now, and we’re here to help you every step of the way.

Our Blog

New to Live Events? Our latest posts break down what it’s really like behind the scenes in live music, with beginner-friendly tips, real stories, and guidance to help you step into your first industry role with confidence. We think the more education, the better! So check it out if you're keen to learn further. Got questions or want to see a particular topic covered? We’re always here to help, friends. Reach out to us at [email protected] or on social.

Got Questions?

Our most frequently asked questions are linked below. If you don’t see what you’re looking for, feel free to reach out, we love hearing from you and are always happy to help!

This Is Your Moment

You’ll spend a big part of your life working, don’t settle for something that doesn’t light you up. You deserve a career that feels creative, exciting, and true to who you are. Think: supporting artists, creating unforgettable shows, and being part of something bigger. You don’t need permission to get started & you don’t have to figure it out alone. This is your starting point. Let’s build your future in the music industry.

Get the VIP Treatment

Think of this as your backstage pass: Behind-the-scenes stories, exclusive tips, and special discounts when they’re available.

Thank You